The Super Bowl is over. Santonio Holmes is the MVP. Arizona Cardinals fans celebrated their loss in XXX style. Who cares! The real winners of the Super Bowl are Pepsi and Doritos.

2 advertising powerhouses. 1 audience. That’s my kind of excitement.

Doritos’ Crystal Ball commercial was hilarious. A guy getting hit in the balls never gets old, espcially if he’s hit with a crystal ball, and the guy is your boss, and you’re trying to get a raise.

Power of the Crunch wasn’t so shabby either. I learned to eat Doritos and bite as hard as I can, or risk getting hit by a bus.

Pepsi Max’s manly I’m Good commercial was incredible. Again, a man getting hit by anything is awesome. Getting right back on his feet and saying he’s good, even better.

Fine, enough with the hitting and banging. Coca-Cola is classic, but Pepsi is nostalgic with Refresh Anthem. The young and the old, the past and the present, we all share one love: Pepsi.

Check back in a few for some honorary mentions.